IBM: Flashing Zebra Crossing

Ogilvy & Mather, Amsterdam, recently organised for school kids to meet up with IBM in order to try and come up with a better idea of how to make Zebra Crossings more effective. Students were asked to submit ideas, and the winners idea got made in real life. Enjoy the activation above and congrats to IBM for staying true to their motto and ‘Building a Smarter Planet’.

What's your say?