Allen Solly: Twitter Powered Billboard Sampling

Simple but oh so clever idea by Ogilvy India for Allen Solly, a local menswear designer label.

The way the it worked was that 52 shirts were placed on the he billboard. Behind each shirt panels were rigged with a solenoid, and with every tweet with a relevant #, a random solenoid would inch forward, eventually punching the shirts from the billboard and into the hands of the luck tweeter.

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Chris

Adman at Ogilvy

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