Sony Xperia: Face Off
Interesting idea for Sony’s Xperia range of phones in the UK. They have put the phones in toy racing cars and you can control them via the web. To show how the phone can do one touch sharing of pictures and music they allow you to race the car and challenge you to stop it over other phones embedded in the track, if you get it right you stand a chance to win phones, and a holiday to Vegas.
Go to http://xperiafaceoff.sonymobile.com/ to try it out for yourself.