The Halo franchise has always done pretty incredible launch campaigns but the above has taken it a step further. Halo 4 was released on the 6th November and racked up $US220 million in global sales on its launch day alone, setting a new entertainment release record.
Watch the behind-the-scenes look of the making of the campaign for the Halo 4 launch. The majority of the spend was in activation/digital engagement ideas, a trend we continue to see more and more brands adopting. JCPR created and managed Experience: Halo, alongside creating content and managing amplification for the flying Glyph working with AKQA and Microsoft.