Samsung GALAXY SIII: Your Song

Really like this idea, but it’s bit of a poor case study video. Samsung and ad agency Cheil, Singapore, hired four improv artists to sing personalised songs via a live online video feed for almost 8 hours. People submitted their info via facebook and by answering a few questions, then 61 lucky people had a personalised song sung to them live. The campaign was used to help promote the already very successful GALAXY S III smartphone.

Chris

Adman at Ogilvy

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