Nike: Find Your Greatness – Jogger
Inspirational work from Wieden + Kennedy, for Nike’s "Find your greatness" campaign. In the above spot they show a young chap called Nathan Sorrell, from London, Ohio, jogging. At 5-foot-3 and 200 pounds he is not the thinnest chap, but after doing the advert, himself and his mother Monica have vowed to help each other lose weight through dieting and exercise. If successful Nike will return to shoot a follow up ad. I hope they can do it.