Miura: Ultra Pure Soft Water

Great work from teamlab, Tokyo for Miura’s Ultra Pure Soft Water. The above spot features a live dance performance, beat boxers, and 3D projection mapping. The visuals for the CM were created so that the dancers appear to be in the world inside of the Water Softener. Sensors were used to capture the dancer’s position and movement in real-time and render projection mapping visuals on the walls of our specially constructed studio.
For more work from Team Lab visit http://www.team-lab.net/en/

Chris

Adman at Ogilvy

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