Google: Agile Creativity

Nice clip to promote some of Google’s tools that can help advertisers gain an edge. The clip features talks from some of the worlds top agencies and promotes the idea of using ‘lean thinking’ alongside a more fluid innovation process – call it "Agile Creativity". Google are collaborating with industry execs to build a site to help implement agility in the agency processes. For more info go to http://www.thinkwithgoogle.com/insights/featured/agile-creativity/

Chris

Adman at Ogilvy

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