Nissan: Househunter Test-Drive

Interesting experiment in contextual online adverting by TBWA\RAAD Dubai. To try and tempt house buyers to test drive new Nissans they linked a car configurator to a popular online house hunting website. The site suggested relevant Nissan cars based on the house the individual was browsing for, and then when they booked a showing of the house, they could get a test drive in the relevant car along the way. Although they seem to have matched the vehicles well and got more test drives, I’m suspicious that the case study makes no mention of an increase in actual car sales.


Adman at Ogilvy

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