Gillette: Step Up For Gold

More great Olympic themed activation work from Gillette for their new Fusion ProGlide Golden Edition razor. To celebrate the Olympics, they placed a winner’s podium in the middle of a store, in order to reach for the razors, shoppers had to stand on the winners podium, when they did they got a big surprise. Great work.

Chris

Adman at Ogilvy

What's your say? Leave a comment