Microsoft: Surface

Microsoft SurfaceAnyone who knows me will know I’m a huge fan of Microsoft, not because I dislike Apple, but because especially recently I think they have been making huge leaps in UX, and incredibly innovative functional tech products. Now they have just release Microsoft Surface.

With Surface, Microsoft have re-imagined the tablet, Surface is designed to work as both tablet and PC. The device has a liquid metal case that makes it both sturdy and light, weighing in at just 1.5 pounds.

The tablet has a 10.6-inch screen, and has a built-in kickstand on the rear for holding the tablet up for typing and viewing videos and a full multi-touch keyboard on the tablet’s magnetic cover with a trackpad. Surface also features Gorilla Glass -– an ultra-strong glass – to prevent scratches and breaks if it takes a tumble. (Read more at http://www.microsoft.com/surface)

It was always clear that what our software could do would require us to push hardware, sometimes where our partners hadn’t envisioned,” Microsoft CEO Steve Ballmer said at the event. “Much like Windows 1 needed the mouse, we wanted to give Windows 8 its own hardware.”

I want one now!

Chris

Adman at Ogilvy

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