Malaysia shoe company Shoes, Shoes, Shoes and Ogilvy Action, Kuala Lumpur, came up with a brilliant campaign called Show Dating. All girls had to do was buy a of shoes and the they would get a man for free! The agency teamed up with Lunch Actually (Asia’s premier lunch dating company), men could offer discounts on select shoes and then if the girls decided to take the discount they had to go on a date with the man offering it. Great work and wonderful PR coverage, see the case study above.