NCDV: Interactive Domestic Violence

JWT recently installed this brilliant interactive billboard campaign at London’s Euston Station for the National Centre for Domestic Violence (NCDV). Users would see an abusive domestic situation between a man and a woman, and were prompted to help by entering a web address or scan a QR code to start interacting immediately and help save the woman. They are then able to control the characters by dragging the man away from the woman and onto on that adjacent billboards. The screens then synchronise to urge people to report any domestic violence situations to the NCDV so that they can intervene on the victim’s behalf.

Chris

Adman at Ogilvy

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