Axe: Effect Project

Wonderful work for Axe by Ad Agency Lowe, İstanbul, Turkey. They created the above magazine ad inside copies of digital age magazine (with a sample of Axe deodorant). The Ad prompted people to spray it with Axe in order to… Continue Reading

Shoes, Shoes, Shoes: Shoe Dating

Malaysia shoe company Shoes, Shoes, Shoes and Ogilvy Action, Kuala Lumpur, came up with a brilliant campaign called Show Dating. All girls had to do was buy a of shoes and the they would get a man for free! The… Continue Reading

Getty Images: From Love To Bingo

Patient research work involving more than 5 thousand photographs resulted in the above 1 minute film that Almap BBDO created to advertise Getty Images (the world leading image database). The film shows 873 images, that’s 15 images per second, just… Continue Reading

VW: The Original Click

Wonderful work for VW Original Parts by AlmapBBDO, Brazil. They took out a targeted YouTube banner campaign that directed people from imitation copies of viral videos, to the actual originals! Simple, but great.

Febreze: Live Commercial

After a series of ads showing blindfolded people thinking that dirty rooms where fresh scented paradises, some viewers simply didn’t believe the Febreze Breathe Happy commercials were completely real. With this in mind Grey New York set up real people… Continue Reading

Nissan Leaf: A World Without Petrol

Nissan LEAF launched in Sydney with an art installation showing how petrol bowsers (Pumps) might be used in ‘a world without petrol’. Great work by TBWA, you can learn view and vote for your favourite installation at

Friskies® Treats: End Cat Boredom PSA

Another day, another cat video on the internet. This time Chris Parnell explains why people need to buy their furry friends Friskies® Treats in order to reverse the effects of cat boredom. Work by AFG&

Cerveza Salta: Rugbeer

In Salta province, the New Zealand of Argentina, rugby is bigger than football. Salta Beer created the above unique experience where people could tackle a vending machine and get a beer. More great work by Ogilvy, Argentina.

OptiCentro: Anti-myopia Mirror

Great print work by DraftFCB, Lisbon. In order to publicise optometrists OptiCentro, they installed blurred vinyl mirrors in lifts with glasses that only showed clean mirrors in the frames.

Sprite: Sprite Shower

Great outdoor activation work by Ogilvy, Sao Paulo, Brazil, for Sprite. They made a giant shower disguised as a Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during… Continue Reading