Ford: Parisian Pinball Parking

Based on the insight that in general Parisians are some of the worst parallel parkers in the world, Ford decided to show off their new park assist feature in a very entertaining way. They rigged up two cars with sensors on the bumpers linked to a big screen, left a gap between them, and filmed the inevitable mayhem. Great work by Ogilvy Paris.

Chris

Adman at Ogilvy

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