Dove: Ad Makeover

Clever work by Dove by Ogilvy UK. They created a facebook app that will block out the often self esteem demoralising ads seen on facebook with encouraging dove notes. The campaign works by Dove doing an advertising deal direct with facebook for the people that install the app. See how it works in the clip above and try it out for yourself at http://theadmakeover.dove.com/themakeover (note the app will not work in all countries).

Chris

Adman at Ogilvy

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