SAS: Couple Up to Buckle Up

January 11, 2012 0 Comments


Scandinavian Airlines and ad agency CP+B, USA recently created a unique 2 for 1 flight offer called “Couple Up to Buckle Up”. The insight was that couples normally book their trips when they are physically next to each other, so they made an online offer that required a couple to be together in order to get a 2 for 1 flight deal.

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Crispin Porter + Bogusky, Interactive Advertising, Marketing
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