BMW: Interactive Billboards

January 19, 2012 1 Comment


Local South African tech firm iLogic recently helped advertise the new BMW 1 Series. They developed an Interactive video projection car game controlled via iPads that was projected onto major billboards in high foot traffic areas. People were challenged to race each other, scores and comments were linked to Facebook in real time, creating great chat around the new car and BMW in general.

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Billboard advertising, Car Ads, Case Study, Interactive Advertising, Marketing
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One Response to “BMW: Interactive Billboards”

  1. Roxy Reply January 24, 2012 at 8:48 am

    If you like this campaign, please vote for it in the Facebook Studio Awards – All you have to do is ‘Like’ it.
    http://facebook-studio.com/gallery/submission

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