Volkswagen: Beetle Augmented Reality

Red Urban, Canada launched the new VW Beetle using huge billboard takeovers with the added twist that each billboard featured Augmented Reality tags. When people downloaded the app and pointed their phones/iPads at the billboards they became animated objects showing off the new Beetle. To download the app go to www.vwjuicedup.ca

Chris

Adman at Ogilvy

What's your say? Leave a comment