Pedigree: Digital Dog Adoption Drive

Dog Walk 2

Pedigree are pledging up to £100,000 to dog rescue centres around the UK.

The mechanism is simple, just go to http://uk.pedigree.com/pedigreeadoptiondrive/ and take a dog for a virtual walk across 4 websites, upon completion Pedigree will donate £1 to the cause. So far after just 14 hours the site has already raised over £13,000!

If you have a spare 2 minutes go to the site and help make this world a bit of a happier place.

Wonderful interactive work by Hypernaked for Pedigree’s dog adoption drive.

Chris

Adman at Ogilvy

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