W+K and Carmelo Anthony launched the new Jordan Melo M8 trainers in an explosive way from Pier 54 in New York City. in front of a crowd of more than 2,500 people they used an incredible show of projection onto water, featuring a three-storey-tall projection of Melo, that dribbled, dunked and walked on the Hudson River.Those not in attendance could watch the spectacle live across multiple browser windows at a special Nike site.