Cosmo For Guys – What Girls Look At

To help raise some PR for Hearst’s new iPad only men’s magazine “Cosmo For Guys” their Ad Agency Thinkmodo, New York City created the above campaign featuring a strapping chap walking around New York, chatting to girls, and seeing what the girls look at. I have seen this done several times before seeing what guys look at, but never the other way around. Personally I think the girls seemed rather well behaved. To check out the new mag click here.

Chris

Adman at Ogilvy

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