Wonderful tourism campaign from Wieden + Kennedy, London, for Wales Tourism.
The campaign is sending Piers Bramhall and his girlfriend on an exclusive VIP trip to Wales. Their adventures will be recorded at the Visit Wales Facebook page, and in a series of TV commercials. It will culminate with a 40 second TV spot that will encapsulate Piers Bramhall’s Welsh holiday experience in January 2012.
Piers was chosen following a casting of over 300 women who were fed up with their men opting for the same summer holiday each year. Find out more about the campaign at http://www.visitwales.co.uk.