On June 23 next week David Ogilvy would be celebrating his 100th Birthday. As part of the celebrations to honour the life of "The Father of Advertising" Ogilvy has created a simple website where anyone can change their twitter avatar red, and encourages people to answer the question “What inspires you?” with the hash tag #DO100
Go to http://do100.ogilvy.com/ to try it out for yourself and see how others have answered.