Burger King: Whopper Lust

Great work by CP+B for Burger King. Instead of asking people to “Like” their whopper burger to get a reward they booked out a channel on Direct TV in the USA and all that airs on the programme is a spinning Whopper burger 24/7. If you view the channel long enough prompts are displayed telling you how to get a free one. So far 50,000 Whoppers have been given away. They say people have viewed the channel for over 300,000 minutes just to get their free burger.

Chris

Adman at Ogilvy

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