In order to increase awareness of rubbish on beaches, Corona beer constructed a hotel made entirely out of rubbish by trash designer H.A.Schult. They then invited local celebs to stay over to attract attention to the cause.
The campaign was picked up by local and international news stations including the BBC, Great work by JWT, Madrid.
To find out more go to http://www.facebook.com/savethebeach or http://www.coronasavethebeach.org