Carling Black Label Cup: Be The Coach

Yesterday South Africa’s most popular beer brand Carling Black Label launched an innovative campaign called “Be The Coach” where the fans will get to choose the team players for a match between two of South Africa’s largest football teams, The Orlando Pirates, and The Kaizer Chiefs. To pick the squad all users have to do is buy a Black Label and follow the instructions using USSD on their phones to vote for the team members and positions.

The selected teams will play a match on the 30th of July at the FNB Stadium in Johannesburg. Voting opens on the 1st of June.

Wonderful work from the Carling Team at Ogilvy Cape Town.

Chris

Adman at Ogilvy

31 Comments

  1. oh yoh yoh yoh yoh god,hw on earth can someone think of such a marvellous,extremely,briliant and great idea,its so ayoooba

  2. Thanks to black label for bringing a such able sports like this here at south Africa,its show that we also grew as individual fan.we are thank you so much!!!!!

  3. Ayoba carling ayoba! This is extremely exciting to have such a soccer game in Soweto FNB Stadium. Never thought of such a game -be a coach and choose own players

  4. Siphusha i passion nge Black label,this is extremely a brilliant idea

  5. Carling blacklabel da best champion taste ever more refreshment.more reward for the end of the day

  6. The Cup is for Fun I guess and for those talking loud as if they can be better than coaches…PROVE IT here is your spot

  7. Where and when will the tickets be available and what is the price range?

  8. Hi

    Just wnat to find out the price rnge of tickets and as to whe will it be avaible, i have conatcted computicket and they have no record of the black label cup

  9. i just wanna knw who’s goonna be on the bench with the selected players..who will be making subs & how

  10. hi, i just wanna know that when will tickets for carling black label cup going to be on sale?

  11. IM STILL CONFUSED.YES I KNW WE ARE THE COACHES,THE THING IS THAT AFTER SELECTING OUR SQUADS, I JST WANT TO KNOW WHO’S IS GOING TO MAKE SUBTITUTES FOR THE TEAMS.ARE WE STILL GOING TO SMS FOR SUBS? PLZ HELP

    • Hi Katlego,

      There will be one substitution made on the day per team that is voted by the audience.
      Hope that helps.

      Chris

  12. i jst wanna know if the price of carling black label will decrease during the cup?

  13. Are we going to get some Carling Black Label T-shirts and caps at the stadium gate as part of promotion? Can wait to be there, bought tickets already!

  14. i also wanna thank carling black label for such great vision for us as fans.., its an great honor to be part of the game as we always complains about coaches! now its our chance to be the coach its sooo ayobilishiyas…………… bucks life!!!

  15. i wanna thank carling black label for making us(fans) to play a big role in the game. we will not 4gt this thank you

  16. I’m not happy wit it, i prefer if you Carling selected 5 people who would have couched and have all the powers and make selection suptitude players themselves . the couches not be involved at all. so its no deferent

  17. why on earth it should be the beer that comes with the competition, I mean I don’t drink alcohol but I love soccer. Can’t it be something else because it seams soccer is suppoting the fact that people must buy beer

  18. I think this year carling cup it’s going to be exciting one than the last year

  19. hi chris i dont know if you can help me last year i promoted the cup from rural place i come frm ,we took people from there to come and watch the game and it was fun,they still coming this year again,i need to know if i want to promote it,black label beer
    were who do i talk to to make it more fun

  20. why icant make my own suptitucion@list be 4 halftime be 4the couch can take over me

  21. Ayoba,the time is now,rise khosi rise,we ‘re behind you boys!!!!!!!,no miracles this time,happy days re coming,i am confident this time,luck is on our side,because i will be the couch!!

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