BMF: Help Heal Japan

Help Heal Japan

Melbourne based ad agency BMF have launched an innovative fundraising initiative to help provide aid for disaster stricken Japan.
The idea is simple, when in a Japanese restaurant, customers will be asked to donate $2 for the use of their chopsticks, creating a simple mechanism to raise more funds. Kits of posters and collecting tins have been made and sent out and used in over 100 restaurants across 5 states!

All proceeds go to the Australian Red Cross Japan and Pacific Disaster Appeal 2011

More info: http://www.facebook.com/Helphealjapan

Chris

Adman at Ogilvy

What's your say? Leave a comment