VW Norway recently released this simple yet effective Augmented Reality print ad. In order to show how Volkswagen are constantly implementing technical innovations to their cars, they created a print ad (shown below) that is being placed in several leading publications in Norway.
The ad prompts you to SMS a short code that gives you the link to download an iPhone app. Once downloaded you hover your iPhone over the road and the app will show you examples of how "Lane Assist", "Adaptive Lighting", Adaptive Cruise Control work.
(Good work from Mobiento)
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