Super Bowl 2011: Ad Highlights

Volkswagen hit home with the now much talked about Darth Vader kid ad for the new Passat, great execution, will be interesting to see if they can push out some more distance with this ad with some online/mobile interaction.

Teleflora promoted a Faith Hill flower range with the below man humour gag, not the best but still worth a quick giggle.

Sony Ericsson screened their first ad for the much talked about new PlayStation branded Google Android phone called the Xperia Play, I can’t wait to play with this later in the year.

Doritos continued their fun ads with the below spot entitles “The Best Part”.

Audi big showed off its new A8 and mocked Mercedes.

Bud Light produced this fun little number below, although am a little disappointed by their standard this year.

Mercedes-Benz showed 125 years of Mercedes-Benz heritage and their new 2011 line up below. My only change would have been to save lots of cash and leave out Puffy Diddy  from the campaign.

Overall I wasn’t blown away this year by the standard of ads and pretty surprised no one really tried to incorporate any interactivity or mobile marketing activations into any of the spots. Maybe next year. To see all the ads go to http://www.youtube.com/user/adblitz

Chris

Adman at Ogilvy

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