Mitsubishi: World Records

Michelle from 180LA kindly sent me this nice short case study of a campaign they created for the new Mitsubishi Outlander and Outlander Sport. The aim was to to demonstrate how good the Mitsubishi’s All-Wheel Control technology is. They set… Continue Reading

IBM: 100 Years of Innovation

Fascinating short clip of 100 years of IBM told through the employees of the company, was great to see how much they have accomplished. All the best for the next 100. Hat Tip: Steve Clayton

Super Bowl 2011: Ad Highlights

Volkswagen hit home with the now much talked about Darth Vader kid ad for the new Passat, great execution, will be interesting to see if they can push out some more distance with this ad with some online/mobile interaction. Teleflora… Continue Reading

Old Spice:Scent Vacation

This new pre-release Old Spice ad was given to fan Chris Gatewood to do as he wanted before general public launch. He decided to ask people to follow him on Twitter and in return be given the link to the… Continue Reading

Infographic: Cell C weekend maintenance down times

Was just sent this image from Cell C and thought I would share it with you , not just because if you’re a Cell C user it will be helpful, but also because I think its a novel way to… Continue Reading

Bud Light: Smooth World

This above demo for a Bud Light facebook app looks hilarious but I fear its just a moc up as the people behind are from Advertising school Escola Cuca, São Paulo, Brazil. Either way a fab use of a real… Continue Reading

VW Passat: The Force

Great work for Volkswagen by Deutsch LA. The above spot is due to air during the upcoming Super Bowl and is already becoming an online favourite, after just 1 day the video has already racked up almost 2 million views.… Continue Reading

Infographic: Cellphone Usage + SA Mobile Stats

Another great Infographic below, this time for cellphone usage. Although the stats are from the USA its still pretty impressive to read some of the stats, I particularly love the way calling has become a massively declining feature. Below I… Continue Reading

Lynx Excite: Angels

Men’s favourite common teen deodorant brand is back with more girl action, this time complete with angels dropping from heaven to try and find their Lynx man. Nicely shot from BBH, London. Via: Creativity Online