Starbucks: Mobile Payments

Starbucks now allows people in the USA to pay via mobile using their Blackberry, iPhone, or iPhone Touch. (See video above for app run through)

The system works by you downloading the Starbucks app, then securely transferring cash from your credit card to the app, next when your in the store you make your order, select the pay button on the app which generates a unique barcode, scan the code at the counter and the relevant amount will be deducted from your account.

Local trials over the last couple of months proved successful enough for it to go national and the pick up according to Starbucks company Vice President Brady Brewer has been good. Will be interested to see where this goes. Watch this space for virtual wallets.

Chris

Adman at Ogilvy

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