Samsung: Shakedown (B2100 test)

An extremely clever yet simple idea from “From Stockholm With Love” and Samsung. In order to demonstrate the toughness of the Samsung B2100 phone, they lined 70 of them up on a glass screen placed high above a concrete floor and a water tank. Anyone could then go to samsungshakedown.com and ring the phones live and see them vibrate across the table and onto the floor. If your phone fell in the tank of water or on the ground when you dialled it ,you won the phone! Even after it had dropped people could still ring the phone to check if it was still ok. Check out the video above to see how it worked out. or click here for a step by step guide to how they pulled it off.

Chris

Adman at Ogilvy

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