Great print campaign by Jamshop, Adelaide, for Repromed, Australia’s largest infertility clinic. Basically as you can see from the above pic (click to zoom in) they stuck certain pages of men’s mag FHM together with a loose sticky glue. When the page was pulled apart it revealed an ad of a hot girl with the copy “Don’t Waste your Sperm” complete with a website link back to the Repromed fertility clinic site.
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