Stockholm agency Jung von Matt have just created a fantastic iPhone app called “Getaway Stockholm”. Basically its a mobile augmented reality game of tag. You find a virtual MINI Countryman on the map and then virtually grab it with the app, next you run away and try not to let anyone else get within 50ft of you or they can take the virtual Mini off you. The person who has the virtual Mini when the game ends on the 7th November gets to win a real MINI Countryman.
The game starts in Stockholm on 31st October and runs till the 7th November, click here to download the iPhone app. (Hopefully this game will be played out in other cities around the world too)