Old Spice: Ray Lewis on a Jet powered Raven

Old Spiced Spice and Wieden + Kennedy’s are back, and this time minus Isaiah Mustafa!!

This time they chose to pick NFL Baltimore Ravens linebacker Ray Lewis, riding a huge raven with lasers and a rocket into space and blowing up a planet to promote the Old Spice Swagger body wash. Interesting approach.

Chris

Adman at Ogilvy

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