IKEA: 100 cats let loose in a store

Mother, London, have done a stunning job for their first campaign for IKEA. They decided to let 100 cats loose in London’s flagship Wembley branch over night and film what happened. As the internet loves nothing more than cats its quickly become a viral video hit, and their facebook page is now full of people sending in pictures of their cats to the wall from all over the world. To take a look for yourself go to www.facebook.com/ikeacats. See below for the finished commercial.

Chris

Adman at Ogilvy

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