2010 Loeries: facebook Like Campaign

like car guard Like Long street cafe me Like

South Africa’s main advertising awards event, The Loeries,  is taking place this weekend in Cape Town and one of the underground campaigns to help create conversations about the awards is a facebook “Like” button mechanism. The idea is simple, find things you like around town and stick “Like” stickers on them, and if you feel like winning a new iPod Nano touch then you can upload pictures of the stickers to the facebook fan page, or to twitter with the #ilikeloeries hashtag. Nice work from digital agency, Liquorice.

To find out more go to: http://www.facebook.com/ilikeloeries or follow the “Like on twitter at http://twitter.com/ilikeloeries.

If anyone is looking for stickers let me know as have a bunch of them on me.

Click here for a PDF copy of the Loerie Awards weekend  line up highlights.

Chris

Adman at Ogilvy

One Comment

  1. I’ve asked the Fanpage for a sticker but they havent gotten back to me. If you have spare could you keep me one?
    Thanks.

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