In what must be one of the most entertaining and stunningly brilliant online campaigns ever, the Old Spice character Isaiah Mustafa has been doing personalised video messages to users commenting on the commercials on Twitter, YouTube, Facebook, and the web in general. There are so far around 50 video responses !
Visit the Old Spice You Tube page to see them all by clicking here. (select the responses video button in the top right corner)
Celeb replies have included Ellen, Guy Kawasaki, Kevin Rose and Perez Hilton. Brilliant, makes me what to go a buy a stash of Old Spice Body wash.
Great work from Wieden + Kennedy.
Who ever thought something like Old Spice would go viral on the web…