Levi seem to have embraced the online viral space by recently sponsoring a group of young filmmakers at Conscious Minds to use 2,750 pictures to create a film of a gent called Mike walking across America from New York to San Francisco.
The clip on YouTube has so far reached over 600,000 view and is growing fast. In a letter to AdFreak the young filmmakers said "We came up with the concept and idea ourselves and pitched it to Levi’s to get a sponsor to help fund the project," said Blake Heal, VP of Development for Conscious Minds, "They loved the authenticity of the project and our pioneering spirit and provided us with a sponsorship to execute our vision. [Levi] covered gas, food and production resources – and of course 501s for the whole crew."
Great work and love the soundtrack. If anyone is wondering what the song used in the “Guy walks across America” clip above is it’s “Home" by Edward Sharpe and the Magnetic Zeros.
HatTip: Adfreak for the Letter info
One Comment