Mercedes Benz: Sorry

Nice little number for Mercedes from Jung Von Matt/Neckar. The commercial shows the grim reaper trying to get his way, however Mercedes new E-Class brake assistant BAS + thwarts his efforts and our man drives away safely.

BAS+ uses radar sensors to detect an imminent head-to-tail collision, calculate the level of braking assistance required and providing this assistance instantaneously when the brake pedal is pressed.

Chris

Adman at Ogilvy

What's your say? Leave a comment