Ogilvy, Lima created 16 of these punchable billboards in Peru for vitamin supplement company Lab Nutrition. The billboards featured a large padded punch button that showed you how strong you are on a zero to hero scale depending on how hard you hit it, the results were then lit up by LED lights.
Must have worked well as Ogilvy reported that over 28,000 people have tested their strength at the 16 locations.
Hat Tip: Copyranter