Hi-Tec: Walking on Water Viral (Liquid Mountaineering)

Hi-Tec has come up with a brilliantly successful viral campaign featuring a group of people supposedly running on water. The video suggests the sport is called Liquid Mountaineering and shows a few chaps running on water for several metres at a time before falling in.

So far the video has been viewed over 2.5 million times since it was published at the end of last month (28th April). The giveaway for the video is the huge amount of Hi-Tec branding and the close ups on the Adventure Sport range of Hi-Tec shoes used for the running on water stunts. (The other giveaway is that people can’t run on water).

Hi-Tec also created a fake blog for the Liquid Mountaineering team, go to http://bit.ly/hitecblog to visit the site. The blog shows early attempts at running on water in Gerês, Portugal.

Local news stations in the USA have even been caught out reporting the story is true !. Congrats to the agency involved.

Via AdFreak


Adman at Ogilvy


  1. Loved it! Excellent viral. Many people I sent it to actually believed it can be done. Strangly a lot of women amongst them.

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