I know I’m a little late to post about this but I really enjoyed it so thought I would share it non the less. Tropicana Canada and BBDO Toronto decided the bring sunshine early to a place called Inuvik, in Canada’s Northwest Territories. Inuvik goes months without seeing any sunshine and so to brighten up the towns morning they lit up a helium balloon in the sky that emitted 100,000 lumens at 9.00am.
Stunning work, the campaign will be used to raise awareness of the brands new Tropicana Essentials Orange Juice. Read more about it on the Tropicana Facebook page.
If your wondering what the great music for the ad is it’s a song called “The Great Escape” by Patrick Watson.
Hat Tip: AdRants