Tetra Pak: Lightning (Roy Sullivan)

I saw the above beauty on TV the other night and had to track it down. Its a new South African commercial for Tetra Pak by Lowe Bull, Johannesburg.

The ad is based on the story of a real U.S park ranger called Roy Sullivan, who was struck by lightning seven times between 1942 and 1977. He earned the nickname "Human Lightning Rod" and is recognized by the Guinness World Records as the person struck by lightning more recorded times than any other human being. He died from a self-inflicted gunshot wound at the age of 71. That’s one unlucky chap ! Great ad though.

Chris

Adman at Ogilvy

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