Axe: Hair Action

Lets face it, what could possibly say “buy Axe hair products” better than having some school girls fondly sniffing their fingers. BBH and Axe are back for another cheeky campaign, this time for Axe hair. There are 5 hair action ads in total but the above is my pick. To view the rest of the entertaining clips and see some behind the scenes footage, visit the Axe YouTube page.

Axe are also giving Facebook fans the chance to win a trip to any sporting event of your choice and more by uploading your own fun “Hair Action” video clip. Click here to check out the Axe Facebook page.

Hat Tip: Adgabber

Chris

Adman at Ogilvy

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