Embrace Life: Road Safety ad (Sussex Safer Roads)

This has to be the best road safety PSA I have ever seen. The spot was made by the Sussex Safer Roads Partnership to encourage people to put on their seatbelt while driving. Normally road safety ad’s in the UK and across the world are designed to shock, and generally contain some pretty gruesome footage. The above spot does the opposite, it’s beautifully filmed and uses love to get the point acrossRoad Safety.

If only all PSA’s were made this way. The people behind the campaign have even used graffiti artists to turn local sites in Brighton previously littered with unsightly tags, into large scale public place artworks to support the campaign, showing the web address and logo.

For more info go to http://www.sussexsaferroads.gov.uk/


Adman at Ogilvy

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