Volvo: S60 Blind Preview

Very clever work from Euro RSCG 4D. Most car brands leak teaser pictures of their new models, but not Volvo. RSCG and Volvo decided to do something very different for a change. To help launch the new Volvo S60 they employed Turkish artist Esref Armagan, who is an artist, but with a difference, he is blind !

They have released the above video on youtube and facebook showing Esref at work painting the new car. The end result is I think you will agree, something special, maybe he should replace Peter Horbury as Volvos chief designer, we would certainly be driving around in some more interesting cars !

Below is the real new S60, its hard to tell the difference between the painting and the real thing.

(Hat Tip to the legend that is Patrick Collings)

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Tags: blind painting, Esref Armagan, new Volvo S60, Peter Horbury

This entry was posted on January 12, 2010 at January 12, 2010 and is filed under Car Ads, Entertaining, Euro RSCG, Great ads, Marketing, Product tease. You can follow any responses to this entry through the RSS 2.0 feed.