Maple Leaf: The Republic of Bacon

If you’re very Jewish, now might be a good time to stop reading, as this post is all about the wonderment of Bacon, possibly man’s greatest discovery and a sure cure for next day hangovers worldwide. The above video is by the John St agency and is part of a large campaign for Maple leaf’s new re-sealable bacon packs. The campaign is called “The Republic of Bacon” and so far they have released several Viral ads on YouTube and TV as well as a dedicated campaign site (win free bacon there for a decade!) , and even a made up bacon national anthem. If you like the above ad, check out these two video’s: “The Proposal” and “Sorry”.

Not sure about you but I’m off to make a fry up.

Chris

Adman at Ogilvy

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