21 Free Social Media Tracking tools

2010 made of sparks and fireworks Happy New Year and hope you all had a fabulous Christmas. Have been off on holiday for a few weeks so apologise for the lack of regular posts. 2010 looks set to be an exiting one in the digital marketing realm, budgets are on the up and are predicted to rise by over 12% in the Digital sector alone.

To help get things off to a good start for the year I thought I would share with you 21 great social media tracking tools available to use for free. The list comes from friends at McCann, London. Some of them are more helpful than others, and even if you’re not interested in tracking campaigns and brands great fun can still be had from sites like http://www.whatdoestheinternetthink.net (Try typing in Hitler!).

Wishing you all a wonderful 2010 and thanks for helping to make this site the success it is.

Chris

1. Collecta – http://www.collecta.com/
Enter a word/phrase to see live mentions of the search term captured from blog posts, articles, updates (eg. Twitter, Jaiku, Identica), photos (eg. Flickr, TwitPic, yFrog), and videos (eg. YouTube, Ustream). Entered terms are saved and live mentions can be viewed for each. Click on any entry to view more detail within the same screen.
2. CrowdEye- http://www.crowdeye.com/
Enter a word/phrase to view information gathered from Twitter sorted into various groups (includes option to filter within the word/phrase). 1. Graph: trend in volume of tweets containing the word/phrase (last 12 hours, 1 day, 2 days, 3 days) 2. Popular Links: most popular links to pages containing the word/phrase. 3. Tweets: most recent tweets containing the word/phrase 4. Word Cloud: showing most associated words to the word/phrase. 5. Top Hash Tags 6. Top Words.
3. Twitter Spectrum – http://www.neoformix.com/Projects/TwitterSpectrum/TwitterSpectrum.html
Enter two words/phrases to compare Twitter word clouds for each – one coloured red and the other blue – including overlapping words. See which brand is achieving larger numbers of tweets for which word associations and how brands differ in what people say about them.
4. Happn.in – http://www.happn.in/
Enter a word/phrase to see popular phrases that include the word/phrase used on Twitter within 20 miles of major cities around the world.
5. Spezify – http://www.spezify.com/
Enter a word/phrase to see images (photos and text) captured from web pages containing the word/phrase. Images are shown on a timeline – click and hold the mouse to drag the images timeline left or right or up or down. Click on an image to zoom in, view the source URL, and then click the link to visit the page containing the word/phrase.
6. Quarkbase- http://www.quarkbase.com/
Enter a website URL to view a wide variety of information about the site/brand/company under the following headings: Introduction (various info about the brand/company), Social Popularity (number of links to the site, popular pages, top feeds) Traffic (volume graph, volume by country, reach graph, page views graph), People (eg. key company staff), Spotlight (links to URL/brand/company in Twitter, Blogs, News, Get Satisfaction), Company (address, headquarters, employees etc.)
7. BlogPulse – http://www.blogpulse.com/
Enter a word/phrase or a URL to view blog comments containing the word/phrase/URL for any date range over the last 6 months. View volume trend graph comparing up to three words/phrases/URLs. Click anywhere on the volume lines to see the blog entries for that word/phrase/URL at that point in time. Track conversations
8. Adonomics – http://adonomics.com/
Enter up to three Facebook applications to view user volume and sale valuation trend graphs over varying time periods.
9. Twitratr- http://twitrratr.com/
Enter a word/phrase to view recent tweets containing the word/phrase grouped into positive, neutral, and negative columns, with a count and % for each sentiment column.
10. Twitter StreamGraphs – http://www.neoformix.com/Projects/TwitterStreamGraphs/view.php
Enter a word/phrase to view a ‘data visualisation’ graph of the last 1,000 tweets containing the word/phrase showing usage over time for the words most highly associated with the word/phrase. The graph is a timeline, showing relative volume over time of associated words.
11. Twitseeker – http://twitseeker.com/
Enter a word/phrase to see a list of people ranked by the number of times they have posted tweets containing the word/phrase. Use to identify “alpha” tweeters for a brand/company.
12. What Does The Internet Think – http://www.whatdoestheinternetthink.net
Enter a word/phrase to view a negative/positive/don’t care graph of content across Google, Yahoo! and Bing.
13. Social Mention – http://socialmention.com/
Enter a word/phrase to see a) recent content (from various social media sources) that includes the word/phrase b) measures of ‘strength’, ‘sentiment’, ‘passion’, and ‘reach’ c) automated sentiment graph showing positive, neutral and negative volumes (click to see positive/negative content) d) top 10 keywords associated with word/phrase (click to view content for each) e) top 10 users (click to view) f) top hashtags (click to view) g) top sources (click to view). View content for varying periods up to the last month. Sort content by date or by source. View content from blogs, microblogs, bookmarks, comments, events, images, news, video, audio. Advanced search option. Use “Preferences” option to search in a specific language (most languages are available). Receive emails alerts of latest social media results containing word/phrase.
14. Twist – http://twist.flaptor.com/
Enter multiple words/phrases to compare volume lines of tweets containing the words/phrases for the last 24 hours, 7 days, 30 days. View current tweets for each word/phrase or click anywhere on the volume lines to see the tweets for that word/phrase at that point in time.
15. Twendz – http://twendz.waggeneredstrom.com/
Enter a word/phrase to see a) up to 70 of the most recent tweets containing the word/phrase b) automated sentiment graphs showing positive, neutral and negative % of tweets overall and for top five topics (click on graphs to see positive/negative tweets). c) a word cloud showing which words are most associated with the entered word/phrase.
16. HowSociable – http://www.howsociable.com/
Enter a word/phrase to see a “visibility score” and the number of times the word/phrase appears in various social media sites including: Technorati, Facebook Groups, Facebook Events, Twitter, Photobucket, MySpace, YouTube Videos, YouTube Channels, Google Blogs, Ning, Upcoming Events, Flickr, Google Images, Bebo, Vimeo, Delicious, Yahoo!, LinkedIn, Magnolia, Google Pages. Click on each to view results. Enter email address to receive a monthly email with latest visibility score results for the word/phrase.
17. Topsy – http://topsy.com/
Groups Twitter conversations based on an entered word/phrase, ranking conversations based on topics that are most associated with the word/phrase. Click on topics to view all tweets within that topic. Possible to view topic ranks by most recent hour, day, week, month, all. Separate ranking of Twitter authors who are using the word/phrase (click to see their tweets).
18. Monitter – http://monitter.com/
Enter up to three words/phrases (eg. three brands) and Monitter starts live streaming of tweets that include the words/phrases. Can limit tracking to a particular area/city.
19. Twitscoop – http://www.twitscoop.com/
Click on the “Search” option at the top of the page. Enter a word/phrase to see live streaming of tweets containing the word/phrase. Click on “Graph” (beside the search box) to view a graph of the volume of tweets containing the word/phrase within the last 6 hours, 1 day or 3 days.
20. SiteVolume – http://www.sitevolume.com/
Enter up to five words/phrases to compare total volumes for each word/phrase in five social media sites: Digg, Myspace, Youtube, Flickr, Twitter
21. Keotag – http://www.keotag.com
Enter a word/phrase and then select from a long list of social media sources (eg. Twitter etc.) to see recent posts for that word/phrase within selected social media source. View photos from Flickr relating to the word/phrase.

Chris

Adman at Ogilvy

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